ata-about-sliders-bg2 ATA FUND III INVESTMENTS

Novasun Products
Proprietary Limited



December 2020



South Africa



Fresh Produce




Sector: Fresh Produce

Type: Sub-tropical fruit ripening facility, processing, packaging and distribution

Established: 1994

Status: Enduring, exclusive supply relationships with key retailers for over two decades, with one of the highest attainable ratings levels

USPs: Zero lead time supply of fresh, quality, pre-packed fruit to the local market; export-quality fruit and exclusive varietals sourced year-round from diversified local and international grower network; premium customer service

Co-investors: Founding shareholders, management, and employment ownership scheme

Why we invested:

  • Established business with a track record of over 26 years and an experienced management team
  • A longstanding and exclusive relationship with one of the top retailers in the country
  • Innovative processes and exceptional service levels
  • Robust sales performance despite business cycles – proven business resilience during COVID-19
  • High profitability and consistent dividend history
  • Strong growth prospects with opportunities for new product launches and fruit varietals

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